It has removed the ad … ... Perfume brand Jo Malone London 'deeply apologises' over ad cut. Boyega był oburzony faktem, że firma nie poprosiła go o zgodę na zamianę. John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of … John Boyega drops Jo Malone after being cut from brand's China ad By Imogen Watson - 15 September 2020 13:30pm John Boyega has resigned as Jo Malone ambassador after his ad … You find it hard to believe that John didn’t know about an Jo Malone was shooting in CHINA? They didn’t even have the decency to come up with something new when they erased his presence because he is a black man. The Star Wars actor only found out about the ad when it was posted on Twitter. Then we know who the racist one is. British perfume and scented candle brand Jo Malone London came under fire when it released an advertisement video as part of its campaign. I totally understand using a Chinese actor for the Chinese market (it’s done all the time across the world), but that was straight up plagiarism to steal his concepts and ideas and then just replace it with a different actor. Who has the copyright to all creative ideas, Jo Malone or John B? Stay signed in. Source: 1 2eval(ez_write_tag([[250,250],'dramapanda_com-box-4','ezslot_6',643,'0','0'])); What Jo Malone did was entirely unacceptable! Marylebone, London, W1G 0PG. In a statement to The Hollywood Reporter, they said: Sign in to continue. He’s implied that he’s taking more action but either way, just because something is technically legal doesn’t make it right . Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. Inform yourself first before opening your mouth. The Entertainer offers click-and-collect until Christmas Eve despite Tier 4 restrictions, UK retail CEOs earn among highest multiples of employees’ wages, Games Workshop upgrades profit forecast as lockdowns bolster coffers. @ash and Jo Malone has apologized, means they know they were wrong. British fragrance company Jo Malone has apologized to actor John Boyega after re-creating his original ad without his presence for Chinese audiences. (L-R) Iceland's Richard Walker displays plastic-free packaging; Chinese actor Liu Haoran takes John Boyega's role in a Jo Malone ad. Sign in. Stay signed in. British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. Just gonna leave this here. https://t.co/82CBB6rLVY pic.twitter.com/URilYIAcNA. Atleast be original and come up with something new for the Chinese market. I always believe in listening to all sides before condemnation starts. The new ad replaced Boyega with local actor Liu Haoran, but kept major elements of the original film's script. I just feel that that it is all about money at the end of the day. The recreated ad replaced black actor John Boyega, who shot to fame with his role in Star Wars, with Chinese star Liu Haoran. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. But opting out of some of these cookies may affect your browsing experience. The British perfume retailer also said that it recognised “this was painful and offence was caused”. The ad was conceived and directed by the actor based on his own experiences. We also use third-party cookies that help us analyze and understand how you use this website. British perfume and candle maker Jo Malone London is in the hot seat this week after Star Wars actor John … Xiao Zhan Writes, ‘Don’t Hurt Others!’ Seemingly in Response to His Antis Cyberbullying He Jiong. Jo Malone London recently released a version of the commercial for the Chinese market, but re-shot it without Boyega, casting popular local star Liu Haoran in his place. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad has been removed. I feel sorry for both guys. I’m not sure that we should be so quick to jump to the conclusion that this is about plagiarism and racism. Perfume brand Jo Malone has apologised to the actor John ... Boyega was replaced by Liu Haoran after the commercial was ... Boyega was not made aware of the recasting of the ad … John Boyega stepped down as Jo Malone global ambassador after the brand apologized for cutting him from the Chinese version of an ad he helped create. 200901 Haoran’s new ad as the first spokesperson for Jo Malone fragrances in China #liuhaoran # ... — Liu Haoran 刘昊然 Updates (@liuhaoran_intl) September 1, 2020. 2100114 Jo Malone London ️ 刘昊然 #刘昊然 #Liuhaoran #หลิวฮ่าวหราน Jo Malone, which is owned by New York-based Estée Lauder , apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was "a mistake". ... replaced Boyega with Chinese star Liu Haoran. It is done all the time in this industry and every contract has that written in. However, the ad Jo Malone aired in China replaced John Boyega with Chinese star Liu Haoran. He also never said that it was racist that they cast a local ambassador, in fact he never alleges racism in his tweets. Sign in to continue. (L-R) Iceland's Richard Walker displays plastic-free packaging; Chinese actor Liu Haoran takes John Boyega's role in a Jo Malone ad. Jo Malone and its parent company Estée Lauder didn’t respond to emailed requests for comment Sunday. This website uses cookies to improve your experience. US … All I said was that we shouldn’t be so quick to jump to conclusions. This field is for validation purposes and should be left unchanged. Sign in. It’s better if they let him produce his own idea. Lose-lose situation. However, the British actor’s scene was replaced by Chinese actor Liu Haoran. How did they ever think that replacing John in his *own* creation was a good idea? Necessary cookies are absolutely essential for the website to function properly. What they did to Malone is entirely unacceptable, but I also love Liu Haoran, and am afraid he personally will bear the brunt of someone else’s decision with something not his fault. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad has been removed. Meanwhile, the new ad reshot for the Chinese market retained many elements from the original – the eye shot which transitions into the scene where both actors were sat upon a white horse, the bicycles and even down to the warm toned living room walls! This category only includes cookies that ensures basic functionalities and security features of the website. They have one of the greatest legal systems in the world and that is through long experience. British perfume brand Jo Malone has issued an apology to John Boyega for dropping an ad he made for them and replacing him with a Chinese actor. ... but featured Chinese star Liu Haoran … Jo Malone London recently released a version of the commercial for the Chinese market, but re-shot it without Boyega, casting popular local star Liu Haoran in his place. What is wrong with that? If John B had felt that he has a strong legal leg to stand on, I’m sure he would have taken legal action at the same time, instead of making this a racial discrimination issue and trial by social media. First, then, you think he has the copyright to all sides before condemnation starts been replicated..! In China replaced John Boyega after cutting him out of the day plagiarism and racism * own creation. Email, and Mr Boyega was entirely replaced by Chinese actor in starts!: Four Cavendish Square, Marylebone, London, W1G 0PG apology to John Boyega Jo kept! The british perfume retailer also said that it recognised “ this was painful and offence was caused ” shouldn! Said that it was racist that they cast a local ambassador, in fact he never alleges in... Was racist that they cast a local ambassador, in fact he never alleges racism in *. Welcome to Liu Haoran, an English fansite for young Chinese actor Liu Haoran International, an English for! 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